KEYNOTE TOPICS

Get Your Foot in the Door: How to Create the Perfect Pitch

Everyday, in every business, people are pitching something. One big, new client could be a game changer for most companies, yet most pitches are generic, self-serving and do not stand out. In order to get new clients or new business opportunities, you must make a memorable first impression. You must blow them away at the start to get your foot in the door.

This keynote speech is guaranteed to make an audience rethink the way they pitch. Doreen pitched DreamWorks SKG in 1994 from a small town in South Carolina with only a population of 1,000. Not only did the studio call her within an hour, but they requested she come and meet with them as soon as possible.

In this keynote, the audience will learn how to: 

• Approach the pitch from what the client needs versus what the product or service offers
• Stand out from the clutter and get noticed immediately
• Create one-of-a-kind, memorable, and often affordable, introductions for business, services and fundraising

Doreen will share with the audience pitches she has developed for her clients and her agency including the exact pitch that landed her the DreamWorks SKG account and many years of creative work in Hollywood.

Traditional and Non-Traditional Media

In today’s business world, advertising and marketing can be a daunting and inexplicable challenge. There are so many options to get your message out there, but how do you know which one or which combination will work the best and reach the targeted audience? When should you choose radio, print, broadcast, outdoor, social media, publicity, direct marketing, OR are there other non-traditional avenues that would work better and be more cost effective?

This keynote speech will teach audience members how to identify what forms of non-traditional advertising and marketing could work best for their business. In this keynote, the audience will learn four non-traditional avenues of marketing that they can immediately apply to their businesses:

In this keynote, the audience will learn how to: 

• Guerrilla marketing
• Direct 3D marketing
• Environmental décor
• PR stunts and partnerships

Doreen will share unique case studies that have produced excellent results for all types of clients and projects. This speech will leave the audience motivated, energized and full of practical “why didn’t I think of that?” ideas on advertising and marketing.

Seize Your Target Audience

How do you get a target market to really embrace what you are offering?  How do you build relationships with people that don't speak your language?  It is difficult to meet everyone's needs with a single product, service or promotion.  Target market demographics tell you about age, gender, marital status, family size, income, education level, occupation, race and religion; however, what they don't tell you is how to cater to the demographic you are targeting.

This keynote speech is less about numbers and analytics and more about meaning and connection.  You cannot seize an opportunity with a demographic if you don't get personally involved in understanding their lives.

In this keynote, the audience will learn how to: 

• Identify and capitalize on trends that connect to their target audience
• Attract and connect to the higher income brackets of their target markets
• Find relationship building opportunities that reach the masses and build loyalty
• Develop campaigns that reach a multitude of target markets simultaneously

Doreen will show examples of how she developed award-winning targeted marketing programs and events that increased attendance, revenue and relationships for many of her clients.

The Art of Fundraising, Sponsorships and Corporate Partnerships

Securing money and endorsements can catapult your project to success, but in today's world, it's harder that ever to do.  First, you have to get noticed and make a great impression to even be able to pitch your opportunity.  Then, you have to bring a tremendous amount of value to your ask so that it gets the consideration it deserves.  Lastly, you have to deliver on your promises and manage a win-win relationship for the long haul. cost effective?

One of Doreen's greatest strengths is creating unique pitches for fundraising and corporate partnerships. She assists large motion picture studios with solicitation packages for their top-line sponsorships, and her agency has developed consumer fundraising campaigns and corporate fundraising materials for various clients from the U.S. Olympic Committee to the University of South Carolina for their billion dollar capital campaign.

In this keynote, the audience will learn how to: 

• Create a spot-on pitch for raising money
• Create win-win options for the recipient (the days of just logo dropping are over)
• Manage the partnership to the benefit of the partner
• Always be a step ahead on the renewal and long term opportunities

Doreen will also share her life changing success of securing and managing a four million dollar sponsorship for an unsigned band, Seven Nations, with Dewar's Scotch.

Impressing the Press

What does it take to get something on the air?  How do you get print press on an important story?  How do you get the media to pick up on what you are promoting? The media likes to play show and tell.  If you can create something totally cool that relates to what you are promoting, you may have a chance to impress the media, and as a result, get some press.  Ironically, this tactic to "show and share" works best for social media. Doreen's approach to press is to create something worth talking about, and send that along with what you want promoted.

In this presentation, Doreen will show over a dozen examples of actual products produced that had their own on-air debuts.

In this keynote, the audience will learn how to: 

• Create something that is worthy of being on-air
• Not send the wrong thing to the media
• Expect realistic results from your efforts
• Budget press drops into your advertising and PR efforts

Nothing lightens up a news channel like a visit from a celebrity with a surprise gift to the anchor.  Audiences will enjoy the stories and photos of Doreen's entertaining pieces delivered to the media by Will Ferrell, Jack Black, Jerry Seinfeld and more!