Bringing Life to Your Work

Being creative is not a spectator sport. You have to get moving to play. It takes drive. It takes courage. And it means submitting to the fact that you must overcome self-doubt, second guessing, accept who you are and learn how to use that talent in a remarkable way. Join Doreen as she coaches her audience on how to openly brainstorm, how to use all five senses to create your most effective strategies, and how to position the talent within your company to get the most profitable results and creative executions.

Now more than ever, we need stand out solutions that keep clients and consumers returning again and again. If your creative strategy isn’t exceptional, ad dollars have been wasted.  Doreen teaches you how to confidently create and become the kind of individual that people look at and say “I wish I’D thought of THAT”.

In this keynote, the audience will learn how to:

• Identify their own creative drive (yes, we all have one!)
• Effectively brainstorm and test creative ideas
• Incorporate the creative possibilities in the world around them
• Use all 5 senses to create interest and value
• Successfully co-create with team members and clients

This signature speech is about incorporating creativity into business environments and project executions.  Doreen showcases three decades of high profile pop culture examples that substantiate the need for creativity in the corporate work world.

Reeling in Your Trophy Client

One new client can change your business portfolio.  In the internet age where everyone has a stage … it’s time to stand out from the clutter and get noticed.  Doreen shares the pitches she’s developed for clients that lead to unimaginable success within her agency.  Whether you are a minnow or a whale, this presentation is for you.  Doreen will share the incredible story and pitch that landed her the DreamWorks account and continued years of creative work in Hollywood.

Every day, in every business, people are pitching something. One big, new client could be a game changer for most companies, yet most pitches are generic, self-serving and do not stand out. In order to get new clients or new business opportunities, you must make a memorable first impression. You must blow them away at the start to get your foot in the door.

This keynote speech is guaranteed to make an audience rethink the way they pitch. Doreen pitched DreamWorks SKG in 1994 from a small town in South Carolina with only a population of 1,000. Not only did the studio call her within an hour, but they requested she come and meet with them as soon as possible.

In this keynote, the audience will learn how to:

• Approach the pitch from what the client needs versus what the product or service offers
• Stand out from the clutter and get noticed immediately
• Create one-of-a-kind, memorable, and often affordable, introductions for business, services and fundraising

Doreen will share with the audience pitches she has developed for her clients and her agency including the exact pitch that landed her the DreamWorks SKG account and many years of creative work in Hollywood.

Low Budget, High Impact Strategies

They say “it takes money to make money”, but Doreen doesn’t play by those rules. In this action-oriented presentation she shares the skills she’s applied in creating “something out of nothing”, and being able to add maximum value for minimal cost.  In this crash course, she’ll show you how to implement resourceful strategies to add value to your products, promotions and presentations, no matter the budget.

In this keynote, the audience will learn how to: 

• Use design and copy to add value and appeal
• Incorporate low cost elements effectively
• Turn trash into treasure
• Maximize the emotional connection
• Take your presentation to the next level

Step Into The Consumer Spotlight

Coming up with an idea for an advertising campaign is difficult.  How often do we get stuck determining our next creative execution?  When you develop a campaign with legs, you are able to successfully replicate the original idea in a fresh way over the long haul.  That long haul could be multiple months or several years.  Regardless of the duration, a campaign with legs needs to translate across various platforms and beautifully build on each other.  Like walking forward, step by step, a campaign with legs keeps your brand and your company top of mind in the eyes of the consumer.

Good advertising campaigns activate the mind, great advertising campaigns never leave it.  Doreen will present various works across multiple industries, that show taking the extra steps is well worth the journey.

In this keynote, the audience will learn how to: 

• Develop a visual and verbal campaign style guide
• Create campaign assets that are on message and on brand
• Develop tools that will work with multiple media platforms
• Ensure flexibility to a variety of situations and story lines
• Enable the campaign to do the heavy lifting for your project

Additionally, Doreen will share the strategy and successes of her agency’s South Carolina State Fair “Find Your Happy” campaign, which won the coveted Best Marketing Campaign Award for the International Association of Fairs & Expositions.

Creating a Buzz for Your Biz 

You’ve seen it in action. A company makes an announcement of a new product and their industry is crazed with excitement.  Why does that happen?  How do you get multitudes of people to anticipate your every move?  In this session Creating a Buzz for Your Biz, this master of publicity explores the nature of commanding excitement for how and why people choose to follow certain campaigns and companies.  She shows how you can use that knowledge to your advantage in generating attention for longstanding results with high profile public relations.

What does it take to get on-air?  How do you get print press on an important story?  How do you get the media to pick up on what you are promoting?  The media likes to play show and tell, and if you can create something that relates to what you are promoting, you may have a chance to impress the press, and as a result, get some press.  Additionally, PR tactics ignite social media efforts organically.  Doreen’s approach to press is to first create something worth talking about, and subsequently have that drive to the promotion.  In this presentation, she will show over a dozen examples of actual products produced that had their own on-air debuts and buzz worthy results.

In this keynote, the audience will learn how to:

• Create something that is worthy of being on-air
• Identify what NOT to send to the media
• Expect realistic results from their efforts and plan for continual momentum
• Budget press drops into their advertising and PR efforts

Nothing lightens up a news channel like a visit from a celebrity with a surprise gift to the anchor.  Audiences will enjoy the stories and photos of Doreen’s entertaining creations, delivered to the media by Will Ferrell, Jack Black, Jerry Seinfeld and more!

Build a Better Bandwagon

Securing money and endorsements can catapult your project to success, but in today’s world, it’s harder than ever to do. First, you have to get noticed and make a great impression to even be able to pitch your opportunity. Then, you have to bring a tremendous amount of value to your presentation so that it gets the consideration it deserves. Lastly, you have to deliver on your promises and manage a win-win relationship for the long haul.  Challenging?  You bet.  Effective?  Beyond measure.

One of Doreen’s greatest strengths is creating unique pitches for fundraising and corporate partnerships.  She assists large organizations with solicitation packages for their top-line sponsorships, and her agency has developed consumer fundraising campaigns and corporate fundraising materials for various clients from the U.S. Olympic Committee to the University of South Carolina for their billion-dollar capital campaign.

In this keynote, the audience will learn how to:

• Create a spot-on pitch for raising money
• Create win-win options for the recipient (the days of just logo dropping are over)
• Manage the partnership to the benefit of the partner
• Always be a step ahead on the renewal and long term opportunities

Doreen will also share her life changing story of securing and managing a four-million-dollar sponsorship for an unsigned band, Seven Nations, with Dewar’s Scotch.

Reinventing Your Sales Game

Opening doors and closing deals with your clients is the foremost objective of a thriving business. Why are some people so successful at obtaining the business they want while others feel a “day late and a dollar short”? How many dollars are spent on ineffective solicitations?

Creative strategy is essential to gaining new business. If you and your sales team need an innovative boost, a new angle to approach a reluctant client, or a look into the opportunities you have been missing, the time to work with a master creative is now. Doreen’s insight and skill set in obtaining new business is proven in her unique ability to work with clients from every industry and level of influence. Bring Doreen in to implement sales strategies that will open the next door and close the next deal.

In this keynote, the audience will learn how to:

• Analyze and penetrate an industry
• Identify hidden revenue streams
• Approach influencers and stakeholders
• Get out of the ‘salesperson cycle’ and become a trusted resource

In this game changing speech, Doreen shares her best non-invasive practices for turning your prospects into long term clients.  She will instill refreshing approaches to todays frustrating sales process.

When and Where to Use Non-Traditional Media

In today’s business world, advertising and marketing can be a daunting and inexplicable challenge. There are so many options to get your message out there, but how do you know which one or which combination will work the best and reach the targeted audience? When should you choose radio, print, broadcast, outdoor, social media, publicity, direct marketing, OR are there other non-traditional avenues that would work better and be more cost effective?

This keynote speech will teach audience members how to identify which forms of non-traditional advertising and marketing could work best for them. The audience will learn four non-traditional avenues of marketing that they can immediately apply to their businesses.

In this keynote, the audience will learn how to: 

• Execute Guerrilla marketing tactics and strategies
• Get noticed through direct 3D marketing
• Create impactful environmental décor
• Plan and launch PR stunts that drive social media

Let Doreen inspire you to incorporate a non-traditional approach to some of your advertising and marketing challenges.